You don’t need to be marketing experts, because we are…
One of the big challenges for business owners is being an expert in all the services their businesses require, such as finance, technology, and marketing. It’s a tall order, and trying to manage it all effectively takes focus away from your core business and what you are already expert in… travel! This is where we can help, by either managing your marketing for you, or working with you to develop your skills so that you can ultimately manage it yourself.
We’re flexible in how we structure and charge for our services, and we provide great value. Following are some of the main things travel businesses need help with, but as a full-service marketing agency, we can help you with any of your marketing needs. If you’d like to have a confidential, no-obligation chat about your requirements, please give us a call.
Websites
Websites are your “digital shop window” and you have literally only seconds to get and hold the attention of visitors. If they don’t find what they want - or what they expect to find - on your website quickly and easily, they leave.
Design and layout of your website is therefore extremely important, but it’s not only about how your website looks; how easy it is to find is equally, and potentially even more, important.
That’s why, in addition to designing and building websites we also specialise in Search Engine Optimisation and Search Engine Marketing to improve your website’s organic search performance and to drive additional traffic through paid keyword searches. We can also help with Retargeting to improve conversion.
We are experts in WordPress, as well as a range of other platforms such as Squarespace, therefore whether your existing website needs a revamp or you need to start from scratch, we can help.
Social Media
With the explosion in the number and use of Social Media over recent years, and its increasing popularity with businesses as a standard marketing tool in a highly competitive market, it can be hard to know which to focus on and how to improve their performance.
Social has also become a standard media for advertising, replacing the often more costly traditional media.
Business owners often think they’ve finally mastered the social media they’re using, to discover that what used to work well, no longer does. That’s because media owners, Facebook and Instagram in particular, change what they want their users to focus us, and the behaviours they’ll “reward”.
We keep on top of these trends; We know what works - and what doesn’t - and we work with our clients to vary their approach when the rules change.
We can develop, implement, and manage your social media strategy, or simply optimise your current strategy.
Campaigns
Consumers are constantly bombarded with marketing messages, therefore it’s no wonder that we “tune out” when presented with many of them.
Effective campaign management requires thorough planning, timely execution, and in-depth knowledge and insight into the audience you're targeting. Many businesses fall into the one-size-fits-all trap when it comes to campaigns, and waste a lot of effort with messages that aren’t tailored to their specific audiences.
We’re experts in campaign management and the art of carefully balancing media mix, message, and frequency, as well as in knowing how to offer value to your audience and make your messages resonate.
We know which EDM platforms perform best and how to achieve the best value from them. When a prospect, whether they’re an existing customer or not, unsubscribes from your campaign you’ve lost them forever, therefore we specialise in increasing reach and engagement, and minimising unsubscribes.
Brand
Put simply, your brand tells your customers what they can expect from your business, its products and services, and how you differ from your competitors. Your brand, which is essentially your promise to them, helps in creating awareness and in driving new business.
Well-strategised branding contributes to the perception of your being an industry expert and that consumers can trust you with their important travel plans. We have helped countless businesses with their brand strategies and to integrate their brand into every aspect of their business.
Whether you need to refresh your existing brand, create an entirely new brand, or better-integrate your brand into your business and marketing, we can provide expert guidance and support.
Public Relations
Public Relations is an extremely powerful way of getting your business noticed and driving new customer opportunities. We have extensive networks of contacts in both traditional and social media, including a range of influencers.
Media coverage is also highly valuable in improving your website’s search rankings, as it provides the opportunity for quality links to other media from your website and backlinks to your website from theirs.
We can assist in building relationships with media, managing events, and attending events on your behalf.
Talk to us about how we can increase your business’ exposure via effective PR, and introduce you to a range of new customers.
Strategic Planning
Marketing strategy is an essential first step in determining how a business will attract new customers, retain existing customers, and increase customer value, and it should align to your business plan. Businesses often focus heavily on attracting new customers without adequately focussing on the necessary marketing required to retain their existing clients, and as a rule, much more effort and expense is required to attract a new customer than to retain one.
We can work with you to develop a marketing plan, refine an existing plan, and execute your plan or elements of it, leaving you to manage the aspects of it with which you’re comfortable. We can also help facilitate market planning sessions, either one-on-one or with your team.
Why choose us?
We’re a small team comprising three working directors who are experts in marketing and travel, and who have a broad range of experience. All have held senior roles in multinational corporations where we’ve honed our skills in managing complexity and scale in highly competitive markets, and now as business owners ourselves we appreciate the challenges that other business owners face in managing the demands of business development and marketing in efficient and cost effective ways.
We work closely with our clients and get to know their businesses well. We’re easy to work with, and easy to reach when they need help. Our clients can count on us for sound marketing advice.
Michelle Taylor
Michelle has an extensive background in travel where she has led sales and marketing teams for top tier representation companies as well as retail agencies. She is highly regarded in travel, and has an extensive network of senior industry experts.
Jacqui Lawrey
Throughout her marketing and public relations career, and having provided consultancy to a number of blue-chip Asia-Pacific companies, Jacqui has established a considerable network of media contacts. She has expertise in working with traditional media as well as the rapidly growing social media segment.
Kurt Daniels
Kurt brings to business owners a wealth of experience in sales and marketing with a background specialising in strategic planning and business development for national and multinational companies. He also has expertise in managing digital channels and digital media.
